Friction: Passion Brands In The Age Of Disruption Ken Thompson this wonderful follow-up to the

this wonderful follow-up to the beloved classic overflows with love and wisdom

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Friction: Passion Brands In The Age Of Disruption Ken Thompson this wonderful follow-up to theEvery industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny